Sakurazaka46 at
Asia Artist Awards 2023 in the Philippines

From Japan to the World: Sakurazaka46’s Triumph at the 2023 Asia Artist Awards

On December 14, 2023, at the grand Philippine Arena, the Asia Artist Awards (AAA) brought together active artists of Asia. Among the multiple groups that made their presence at the event, one group was marking a new milestone in its history, Sakurazaka46. Heralded as a groundbreaking moment in their history, the group not only took a new step into the international arena but did so by gaining widespread recognition from the audience.

As soon as Sakurazaka graced the red carpet, their distinctiveness among the other renowned artists became evident. A blend of charm and innocence shrouded the group members, evoking comments that likened them to a charming Japanese school excursion. This portrayal encapsulated Sakurazaka’s experience—an unfamiliar spotlight beyond Japan, where they encountered attention unfamiliar outside their homeland.

The day of the event, the stage was set and the anticipation among Sakurazaka fans was palpable as the group made their entrance onto the AAA platform to receive not just one, but two recognitions, the Popularity Award and Best Musician Award. The former was a testament to their global resonance, as fans worldwide rallied behind them, propelling them to victory.

Under the spirited leadership of Rina Matsuda, the group gracefully embraced the praise. Through a blend of Japanese, English, and Korean, they transcended language barriers, conveying heartfelt thanks to their loyal supporters, the Buddies. The audience at the venue gave cheers as the group took the stage, echoing the appreciation from their fans.

After the AAA had advanced, Sakurazaka46 stepped onto the stage, prepared to showcase their 7th single as the 26th performer of the event, following Kwon Eun-bi and preceding NewJeans. Against the backdrop of the colossal Philippine Arena, they unleashed Shoninyokkyu, with which they not only displayed a sample of their synchronization and stage presence, but also how cool these charming “school girls” from Japan could be. 

Moreover, during this performance of Shoninyokkyu, Sakurazaka included a brief dance introduction that they had never before incorporated, that enchanted fans and non-fans alike with its synchronization. Additionally, numerous renowned artists were seen captivated and intrigued by the group’s energy and choreography.

As the music faded away, the crowd burst into loud claps and cheers, showing how much they loved Sakurazaka46’s performance. This excitement proved how Sakurazaka not only continues to amaze fans and non-fans alike, but also continues to break the cute stereotype of Japanese idols. At that moment, no one thought of the group as cute schoolgirls on a field trip from Japan.

Sakurazaka46’s triumph at the 2023 Asia Artist Awards is not just a culmination of past achievements but a harbinger of the group’s future. The members not only achieved a new step in their international adventure, but also marked a milestone for Japan in these awards, no Japanese artist had won the award before, and this was the first time a non-Korean team achieved this feat.